The Human + AI Marketing Department

Scale Your Brand Without Building A $30K/Month Marketing Department.

Install Kommerce instead.

Research. Creative. Copy. Landing pages. Media buying. Reporting. Kommerce connects the entire growth function into one operating system powered by AI and overseen by real operators — so your team ships faster, tests more intelligently and stops rebuilding the process every week.

Human operators in the loopBuilt for ecommerceInstalled fast
Research
Angles
Copy
Creative
The system
Kommerce
Funnels
Media Buying
Performance
Learning
PerformanceLearningNext test
Proof

Built For Founders Who Are Done Holding Their Marketing Together By Hand.

Account audit
Creative brief generation
Creative production
Media buying
Weekly operator report
Brands the team has run growth for
The real problem

You Don't Have A Marketing Department. You Have 8 People, 12 Tools, And A Founder Holding It All Together.

The strategist has one view. The media buyer sees another. Creative lives somewhere else.

Customer research gets forgotten. The landing page team doesn't know what the ads learned. The copywriter doesn't know what Meta learned.

Another batch gets made. Another test starts from scratch.

And when someone leaves? The company loses part of its marketing brain.

The old way
Founder
AgencyMedia BuyerEditorDesignerCopywriterAI ToolsShopifyMetaSlackSpreadsheets

More people didn't remove the coordination problem. They made it bigger.

The Most Expensive Person In Your Marketing Department Might Be You.

Project manager. Creative director. Strategist. Quality control. Media buyer manager. Agency manager. Reporting analyst. Final decision-maker. All of it lands on one desk.

5+ Functions

A modern ecommerce growth team spans research, creative, funnels, media and analytics.

$30K+/mo

Illustrative cost of assembling a full internal marketing function.

1 Founder

Still responsible for making all of the pieces work together.

You didn't start the company to become the project manager of your marketing department.

The models that don't work

Another Agency Isn't The Answer. Neither Is Another AI Tool.

MODEL 01
The Agency

They own the process.

You rent the intelligence.

MODEL 02
The Freelancer Stack

Everyone does their job.

Nobody owns the system.

MODEL 03
The Internal Team

Powerful. Expensive.

Slow to build.

MODEL 04
AI Tools

Fast output.

Still needs someone to decide what happens next.

Kommerce was built around a different model.

AI
provides leverage
Operators
provide judgment
Workflows
provide consistency
Performance
creates learning
Memory
makes it compound
The mechanism

Meet The Marketing Department That Gets Smarter Every Week.

Customer + Market DataResearchDesires / Pains / ObjectionsAnglesHooks + CopyCreativeLanding Page / OfferMedia BuyingPerformance DataLearning
↺ The Kommerce Learning Loop — back into research

Most marketing teams operate as a production line. Kommerce operates as a feedback loop.

Every launch produces data. Every result creates learning. Every learning informs what gets built next.

One Department. Every Critical Growth Function Connected.

FUNCTION 01

Research + Angles

Kommerce analyses customer language, product information, competitors, existing performance and market context to identify testable desires, problems, mechanisms and angles.

Research briefsAngle mapsCustomer languageCompetitor insightTesting hypotheses
FUNCTION 02

Copy + Creative

Angles become production. Hooks and scripts are written against the research, then built into statics, UGC concepts and video — with controlled variations instead of random batches.

HooksScriptsStaticsUGC conceptsVideo conceptsControlled variations
FUNCTION 03

Funnels

The message in the ad and the experience after the click stop being two different projects owned by two different people.

AdvertorialsSales pagesPDP iterationsOffer testingLanding page testing
FUNCTION 04

Media Buying

Structured tests go live with a clear read on spend allocation. Winners get identified, losers get killed, scale happens on evidence rather than instinct.

Test structureSpend allocationWinner identificationScaling decisions
FUNCTION 05

Performance Analysis

Creative should not be judged only by whether ROAS went up yesterday. The analysis looks at what actually drove the result.

Creative diagnosticsAccount auditsAngle-level readsWeekly performance summary
FUNCTION 06

Learning + Memory

Performance feeds back into the system so the next batch doesn't start at zero — and so the same lesson never gets paid for twice.

Winning hooksLosing hooksDecisionsExperimentsLearnings
Winner decomposition

A Winner Shouldn't Just Mean “Increase The Budget.”

A winning ad contains information. Kommerce breaks the winner apart so the team can understand what may actually be driving the result.

Winning Creative
HookAngleFormatPersonaMechanismOfferFunnelCreatorVisual Style
Controlled IterationsTestResultsLearningMemoryNext Generation

Instead of asking “what random ads should we make next?”, Kommerce asks “what variables inside the winner deserve another test?”

That creates controlled iteration instead of random creative churn.

More output isn't the moat. Better learning is.

Imagine Never Having To Ask These Questions Again.

Today

A guess in a Monday call, based on whoever remembers last week best.

With Kommerce

A testing roadmap built from what the last cycle actually proved.

Here's What It Looks Like When The Machine Starts Moving.

Creative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce departmentCreative produced by the Kommerce department

Real creative produced inside the system. Account and Slack screenshots are added here as they're approved for public use.

So Is This Just Another AI Agent?

No.

AI should make your marketing department faster. It should not blindly run your company.

AI Layer
  • Research assistance
  • Data organisation
  • Pattern extraction
  • Draft generation
  • Variation
  • Memory
  • Automation
Human Operator Layer
  • Strategy
  • Judgment
  • Quality control
  • Approval
  • Prioritisation
  • Budget decisions
  • Accountability

AI handles what machines are good at. Operators handle what judgment is good at.

Real operators stay inside the account — reviewing the work, making the calls and answering for the results.

Great. But I Don't Have Six Months To Build This.

You don't need six months.

Live in a week.

Day 1
Understand the business
  • Brand
  • Product
  • Customer
  • Offer
  • Historical performance
Day 2–3
Build the Brand Brain
  • Research
  • Customer language
  • Creative history
  • Winning angles
  • Offer context
Day 3–5
Install the workflows
  • Research
  • Creative
  • Media
  • Reporting
  • Learning
Day 5–7
Start shipping
  • First testing roadmap
  • First creative cycle
  • Account priorities
  • Operator cadence
The Brand Brain

Your Marketing Department Should Have A Memory.

Traditional marketing has an institutional memory problem.

Someone discovers something valuable. It gets written in Slack. A month passes. Someone new joins. The company discovers it again.

The goal is simple: stop paying to learn the same lesson twice.

Stored in the Brand Brain
Winning hooksLosing hooksCustomer languageOffersAnglesCreatorsFormatsLanding pagesObjectionsMedia performanceCreative performanceDecisionsExperimentsLearnings
Every cycle writes back into it — so the next brief starts with everything the last one proved.

This Is A Working Department. Not A Dashboard You Have To Babysit.

Weekly brief
Creative queue
Media buying
Performance summary
Operator communication
Also delivered weekly
  • Testing roadmap
  • Angle analysis
  • Ad output
  • Landing page iterations
Compounding

What Happens When Your Marketing Stops Starting Over?

Compounding learning
Weekly cyclesAccumulated intelligence

Illustrative. Represents accumulated marketing intelligence over time, not guaranteed revenue.

The old model
  • Week 1 → make ads
  • Week 2 → make more ads
  • Week 3 → make more ads
  • Week 4 → ask why performance is declining
Kommerce
  • Week 1 → test
  • Week 2 → learn + iterate
  • Week 3 → validate + expand
  • Week 4 → compound winners
  • Week 5 → next generation starts with everything already learned

Your advertising shouldn't just scale. Your ability to understand your customer should scale with it.

The offer

So What Actually Gets Installed?

One solution
The Kommerce Department
  • Brand Brain
  • Research engine
  • Angle development
  • Creative strategy
  • Copy
  • Creative production
  • Media buying
  • Landing page iteration
  • Performance analysis
  • Weekly operating cadence
  • Human operator
  • Learning system
  • Client workspace

Scope varies by engagement — we confirm exactly which functions get installed on the call.

Kommerce Isn't For Every Brand.

A good fit
  • A real ecommerce business with a real product
  • Wants to scale acquisition
  • Understands consistent creative is required
  • Values testing
  • Values speed
  • Wants marketing functions connected
  • Doesn't want the founder managing every moving piece
Not a fit
  • Looking for one viral ad
  • No product-market validation
  • Wants guaranteed ROAS
  • Won't provide access or inputs
  • Won't allow testing
  • Looking for the cheapest freelancer

The Honest Answers To What You're Already Thinking.

“We already have a media buyer.”

Good. Kommerce does not need to replace every existing person. Depending on the engagement, the operating system strengthens the team around them.

“We already use AI.”

So do we. AI access is not the advantage. The workflow, context, judgment, data and learning loop are.

“We already have an agency.”

Then the question becomes: is your agency building institutional knowledge inside your company, or are you renting the same service every month?

“We need more ads, not another system.”

More ads without a better feedback loop often just means more ways to make the same mistake.

Questions Founders Ask Before Installing Kommerce.

A Human + AI marketing department installed into your ecommerce business — research, creative, funnels, media buying, performance and learning running as one connected system.

The next version of your marketing department

Stop Being The Person Holding Marketing Together.

Install Kommerce.

One connected system for research, creative, funnels, media buying and learning. Powered by AI. Operated by humans. Built to get smarter every week.

No generic sales pitch. We'll look at your current marketing operation, identify where execution is breaking, and determine whether Kommerce makes sense.

Kendall Shaw, founder of Kommerce
Kendall Shaw
Founder, Kommerce
Book My Kommerce Call